Posts tagged McDonalds
There is no denying that the World Cup is the biggest sporting event of all. After all, football(soccer) is the world’s most loved sport. Sorry all you American football and basketball fans, but the World Cup blows both the Super Bowl and the NCAA Final out of the water by a order of magnitude. And, when the most people are watching, that can only mean one thing: ads. And lots of them. The Super Bowl is known for it’s great ads, but the World Cup once again destroys it’s Americanized equivalent, with better, more viewed and more expensive ads. Many sports companies (and non-sport) make incredibly star-studded ads to increase it’s overall amazement factor. In some it worked, in some it looked like they just added in the stars for the fun of it.
Neymar, Chicharito, Robin Van Persie, Gotze, Jozy Altidore, Schweinsteiger, Fabregas, Suarez, Demarcus Beasley, Sturridge, Rio Ferdinand, Baracry Sanga, Thierry Henry, Cristiano Ronaldo, Rooney, Ibrahimovic, Higuain, Eden Hazard, Pique, David Luiz, Iniesta, Pirlo, Tim Howard, Thibaut Courtois, Thiago Silva, Landon Donovan, Messi, Aguero, Ozil and more are featured in all these ads combined. Even Nicki Minaj, Dr. Dre, Lebron James and Michael Jordan are in some. If you know anything about soccer, you know that every single one of those players I just mentioned are in the top 50 players right now. So this must have cost a fortune. If they spent this big amount of money on one ad, you would think it would be amazing right? Well, some are and some aren’t, so I’ll let you decide. Here are the best of them:
Nike’s Last Game
Out of all the World Cup ads, this one is the best done. The animated short released by Nike depicts what would happen if clones of the best soccer players took the place of the original players because of their consistency. But, lead by the old Ronaldo, the original best 11 players from this world cup take on the clones. They really nailed the players personalities and bodies, creating a fun little short, promoting their new slogan, Risk Everything.
Beats’ The Game Before The Game
The newly acquired company Beats really went all out for this world cup. Their ad, chocked full of world-class players, is mainly featured by Neymar, and his father, who is saying dramatic and inspirational words of encouragement in between shots of the best players on the planet washing their socks and listening to Beats. A little overboard, but I have to say, the whole this is very dramatic.
EA’s Always In The Game
EA went for humor for their ad, and they nailed it. Perfectly. A a promotion for their World Cup version of Fifa 14, they had Landon Donovan, who made headlines for not being picked for the USA world cup squad, winning the world cup on Fifa. That’s funny, by itself, but they topped it off by Landon muttering under his breath, “I’m not going to brazil.” in the classic chant sung by fans. Well played EA, well played.
Nike’s Winner Stays
Another ad by Nike, but this time featuring a bunch of real, top-class players. Well, not at the start. The idea of this ad is that a group if 11 on 11 ametuer players, when they decide that the winner stays, can suddenly turn into players like Neymar and Pique whenever they feel like it. Handy. The camera work in this ad is great, having foreground people walk right in from of the camera so the young player can be switched out by Rooney or Eden Hazard. Very creative, and very well done.
Like usual, McDonald’s made an ad that really had nothing to do with their chain of fast food resturants. Basically, a bunch of people were doing trick shots and fancy juggling in public. Sure, it may be fun and entertaining, but the only way you know it’s for McDonald’s is the big M logo at the end. Sigh.
Adidas’ The Dream
For some reason, Adidas decides that their commerical would be another star studded ad about Messi having an nighmare/dream thing about all the other players and whether he trained hard enough. Again, like Beats’ ad, it may be dramatic, but not a great way to depict the party attitude of the Brazilian stadiums and jumbotron gatherings.