Posts tagged Thync
2014 finished with a bang, at least if you call USA and North Korea bickering over a Seth Rogen satire movie a bang. Besides that, 2014 was a year of smartwatches, bigger phones, and flat design at its finest. The new line of iPhones was released, with the iPhone 6 and 6 Plus making headlines for their giant size (by Apple’s standards). iOS 8 was released on September 17th, and Android even hopped on the software wave when they announced Android Lollipop at their recent Google I/O conference. The internet suffered many different hacks, leaks and viruses starting with Heartbleed and the NSA leak, and finishing with the Sony Playstation and Xbox hacks. And offsetting the ever-growing smartphone size, smaller smartwatches are starting to take off in popularity, with Android Wear OS released alongside many new Android smartwatches from a variety of manufacturers.
The Smartwatches Of 2015
And that leads me to the biggest smartwatch announcement: Apple Watch. Last year I said Apple Watch would be a big highlight for this year, and it was. Well, at least the announcement was. Set to be designed in three styles, Apple Watch Sport, Apple Watch, and Apple Watch Edition, the Apple Watch wasn’t actually released, despite all the press and hype even from a year back. The only promise Apple gave us was a public release of “Early 2015”, which promises to be a big event whenever it happens. As great as the release of the smartwatch will be, the first time Apple will be branching into a new vertical since Steve Jobs’ death, there will be some unavoidable consequences. For instance, there have been many smaller smartwatches makers, most prominently the “Kickstarted” Pebble, along Samsung and the Android gang’s watches. Some of the less well-funded makers will likely need to sell or potentially go out of business.
The fact is that consumers tend to favor sticking with their native tech ecosystem, , just as the product companies desire. It’s just easier. But also, with so much more money and development resources, Apple is hard to beat in terms of quality of hardware and software. It’s a little sad, as some of these startups and smaller watches were actually not that bad, but will still likely fall prey to Apple’s enormity.
So far in the progression of wearables, smartwatches have been the only successful niche. Smart glasses, such as Google Glass, were a lot like the segway. There was a lot of hype, but no actual use in daily life. For instance, Google Glass was a highlight of Google’s I/O conference, a special restricted public testing called the Explorer Program. With the I/O announcement, and the Explorer Program, the excitement level was high for the public release in the beginning of 2014. Unfortunately, when the public release did come, nothing really happened. Partly, this was because of all the controversy of Glass’ pretty much secret filming capability, leading to it being banned in many places. But also, the whole concept was to make a device that can seamlessly let you access the internet without pulling out your phone, but the execution of that idea lacked. First of all, the glasses looked geeky. I can’t lie, when you wear something like that you’re kind of throwing your style out the window for technology. Also, the main control of the device is speaking, which doesn’t really work when in public, not because of the sound quality, but because you just look weird talking to no one, while staring blankly into space.
So, what comes next? As I’ve argued, smartwatches will become big whether the product is significantly useful out of the gate or not. As the line of products grows, just as it did with iPhones way back when, their usefulness and quality will increase dramatically. The key to a successful wearable is that it’s both novel and useful. Most wearables that have failed to succeed lost their battles because they weren’t useful enough, such as (most notably) Google Glass, some Kickstarter gadgets, and early smartwatches. Many concepts simply didn’t have enough features and interaction with the outside world to make a dent in our daily lives. So it’s pretty hard to predict exactly what type of wearable will find the most success this year, though CES featured a few “out of the box” products that start to hint at what types of products might come out of blue in 2015: for example, mind reading.
Ok, ok, maybe not exactly mind reading, but products like Thync, a small device you wear on your head that changes your mood using electrical pulses, and Mellow Mind, another headpiece that measures your state of relaxation and with music teaches you to relax, hint at a new branch of technologies working to understand, read, and even manipulate your mind. However whimsical, the popular neural-controlled cat-eared Necomimi may show a direction that consumer and lifestyle products are headed. As much of human existence has been focused on interacting with the world through our fingers, direct interaction via the brain is quite exciting. Not just for consumers, to see what will be made from them to use and marvel over, but also for entrepreneurs, companies and scientists, as a world of possibilities opens up. We often see technologies interacting with brains in sci-fi, whether it’s operating your home, high-tech simulated worlds, or much more, it really is amazing that we are already staring to go in that direction with CES 2015. As scientists and engineers become more adept in their understanding of direct interaction via neurons and electrical pulses, we will hopefully reach a stage where all this practical interaction with technology will be possible, and sci-fi will become real once again.