Posts tagged World Cup Brazil
As part of Google’s delve into the World Cup 2014, (by the way, congrats Germany!) they added onto their current platform, Google Trends. The Trends website allows the user to look up the popularity of a search term, see the current most searched terms, and more. For the WC, Google added a slick, flat designed page all about the statistics behind World Cup searches. For instance, for each game, certain statistics are shown, including the most searched player, the overall mood of each team, most searched team and more. On the homepage, interesting facts about World Cup were shown, such as searches spiked 34x in the Netherlands to see if Ron Vlaar’s penalty really did spin back over the line when nobody was paying attention. I highly recommend going to the site, as it is very interesting.
But, if you are a Brazilian fan, you probably don’t want any more to do with the World Cup after the unfortunately embarassing 7-1 loss to Germany. In fact, the searches for the World Cup in Brazil are already focused toward the 2018 World Cup, shutting the loss behind them. Luckily, Google has you covered, Brazilian fans. Google revealed to NPR that, when putting stats on the website, they screened for to negative things searched in Brazil. Some of the things searched were just to negative, such as “shame”, so Google left it out of their experimental website. It’s not as if Google is downplaying the bad news, as they put the Brazilian attitude after the 7-1 game as “heartbroken”, but more highlighting the good and interesting facts. They released an official statement:
“Our social channels exist to share interesting and relevant information to the people who want to hear from us. Unlike your average 16-year-old, we don’t share every single thing we might have to say. Throughout the World Cup, we’ve shared more than 150 tidbits in 13 languages looking at Leaping Legends to Waving the Flag and everything in between. If people want more, they can always use google.com/trends to see what topics are trending at that time. Our primary goal, more than anything else, is to share what matters most at that moment to the most people. And, it’s good to have that goal, as we don’t want to have to rely on penalty kicks.”
Google’s attempt to ease the pain of Brazilian fans is surely considerate and thoughtful. Unfortunately, there isn’t much Google can do. That day will live in infamy in Brazilian hearts forever, not going to be stopped by the lack of some facts on their Trends site. The wound is too deep. Still, it is nice to know that the people running Google aren’t heartless, and care about the millions of Brazilian citizens. On a more cheerful note, Google didn’t try to downplay Germany’s attitude about winning, stating their emotions as “unstoppable” for a couple games in a row leading up to the Final. So again, congrats Germany, and we’ll just have to wait another 4 years for the same amount of global attention and action.
There is no denying that the World Cup is the biggest sporting event of all. After all, football(soccer) is the world’s most loved sport. Sorry all you American football and basketball fans, but the World Cup blows both the Super Bowl and the NCAA Final out of the water by a order of magnitude. And, when the most people are watching, that can only mean one thing: ads. And lots of them. The Super Bowl is known for it’s great ads, but the World Cup once again destroys it’s Americanized equivalent, with better, more viewed and more expensive ads. Many sports companies (and non-sport) make incredibly star-studded ads to increase it’s overall amazement factor. In some it worked, in some it looked like they just added in the stars for the fun of it.
Neymar, Chicharito, Robin Van Persie, Gotze, Jozy Altidore, Schweinsteiger, Fabregas, Suarez, Demarcus Beasley, Sturridge, Rio Ferdinand, Baracry Sanga, Thierry Henry, Cristiano Ronaldo, Rooney, Ibrahimovic, Higuain, Eden Hazard, Pique, David Luiz, Iniesta, Pirlo, Tim Howard, Thibaut Courtois, Thiago Silva, Landon Donovan, Messi, Aguero, Ozil and more are featured in all these ads combined. Even Nicki Minaj, Dr. Dre, Lebron James and Michael Jordan are in some. If you know anything about soccer, you know that every single one of those players I just mentioned are in the top 50 players right now. So this must have cost a fortune. If they spent this big amount of money on one ad, you would think it would be amazing right? Well, some are and some aren’t, so I’ll let you decide. Here are the best of them:
Nike’s Last Game
Out of all the World Cup ads, this one is the best done. The animated short released by Nike depicts what would happen if clones of the best soccer players took the place of the original players because of their consistency. But, lead by the old Ronaldo, the original best 11 players from this world cup take on the clones. They really nailed the players personalities and bodies, creating a fun little short, promoting their new slogan, Risk Everything.
Beats’ The Game Before The Game
The newly acquired company Beats really went all out for this world cup. Their ad, chocked full of world-class players, is mainly featured by Neymar, and his father, who is saying dramatic and inspirational words of encouragement in between shots of the best players on the planet washing their socks and listening to Beats. A little overboard, but I have to say, the whole this is very dramatic.
EA’s Always In The Game
EA went for humor for their ad, and they nailed it. Perfectly. A a promotion for their World Cup version of Fifa 14, they had Landon Donovan, who made headlines for not being picked for the USA world cup squad, winning the world cup on Fifa. That’s funny, by itself, but they topped it off by Landon muttering under his breath, “I’m not going to brazil.” in the classic chant sung by fans. Well played EA, well played.
Nike’s Winner Stays
Another ad by Nike, but this time featuring a bunch of real, top-class players. Well, not at the start. The idea of this ad is that a group if 11 on 11 ametuer players, when they decide that the winner stays, can suddenly turn into players like Neymar and Pique whenever they feel like it. Handy. The camera work in this ad is great, having foreground people walk right in from of the camera so the young player can be switched out by Rooney or Eden Hazard. Very creative, and very well done.
Like usual, McDonald’s made an ad that really had nothing to do with their chain of fast food resturants. Basically, a bunch of people were doing trick shots and fancy juggling in public. Sure, it may be fun and entertaining, but the only way you know it’s for McDonald’s is the big M logo at the end. Sigh.
Adidas’ The Dream
For some reason, Adidas decides that their commerical would be another star studded ad about Messi having an nighmare/dream thing about all the other players and whether he trained hard enough. Again, like Beats’ ad, it may be dramatic, but not a great way to depict the party attitude of the Brazilian stadiums and jumbotron gatherings.