iPad Pro – What It Is And Who It’s For
Earlier this month at Apple’s annual product event, a new device was released that caught some by surprise. Historically, Apple isn’t a company that’s known for experimenting with different product lines, sizes, colors, or software designs. In recent years, Apple has started to branch out from their traditional iPhone and iPad lines, and brought the iPhone 5C, the line of iPhone Pluses, the iPad Minis, Apple TVs, and more. Clearly, they are trying to produce more options for their customers to choose from when buying one of their phones or tablets, which if anything benefits the customer more than Apple itself. But at the September 9th conference, Apple announced a product that baffled techies and average consumers alike: the iPad Pro.
Like the positioning of the Macbook Pro and the Mac Pro, the iPad Pro is essentially just a higher performance iPad. The specs for the device are promising; most importantly, the resolution is better than the high-end Macbooks, at 264 pixels per inch, even beating out it’s newfound competitor, the Surface Pro. It has a 10-hour battery life, which is fairly good for the device’s size, and again beats out the Surface at 9 hours. But of course, the one spec that surprised everyone was the size: the iPad Pro has an insane 12.9-inch screen.
That’s 3.2 inches bigger than the recently released iPad Air 2, the latest installment in the iPad line. Now, while the product had been rumored for months, far fewer could have expected a super-sized iPad over a year ago, in part because, unlike the upsized iPhones few really saw the need for a giant iPad. The iPad Air 2 is already a pretty good size at 9.7 inches, and adding three inches on to that doesn’t really rectify the $300 price increase. Sure, as Apple has been partly marketing the device, the iPad Pro would be a great device for watching and consuming media, like watching movies, readings articles, and perhaps even playing games. The iPad Pro could easily replace your laptop as your main entertainment consumption device, although personally, I would just spend the extra $200 to get the Macbook Air of the same size, as certain functionalities of the Macs over iPads are important to me and my work. And to be honest, the iPad line is starting to feel a little like this:
That’s not to say that the iPad Pro is a bad addition to the iPad line. If anything, the addition to the product line helps make the iPad line a better fit for consumers or professionals with specific use cases. For instance, one example that everyone came up with simultaneously after the iPad Pro’s release was for artists. The iPad Pro is a great size for a digital art pad, and the excellent display only makes adds to the use case. This hypothesis, that Apple was targeting artists, was only reinforced by their release of new product, an almost parody-esque product, the Apple Pencil.
Apple Pencil is, as you probably guessed, a stylus. Designed to work with the iPad Pro, Apple Pencil is Apple’s attempt at getting into the stylus market, although the Pencil may only work with the iPad Pro. The stylus is actually a very good stylus; it has a very good response time when in use, is pressure sensitive, and overall has a very fluid and smooth feel to it. That’s all and well, and will definitely help out artists when using the iPad Pro, but the reason that this device is so surprising is because of Steve Jobs’ views on the product category. Although Jobs isn’t around to keep Apple going anymore, he did have some opinions that surely shaped the way Apple progressed each year, and this is the first time we’ve seen evidence of Apple disregarding what he thought. Jobs has a strong opinion against styluses, expressing how he thought they were cumbersome and hard to keep track of. “Who want’s a stylus?” he said in 2010 keynote speech. “If you see a stylus, they blew it.”
The Apple Pencil aside, the iPad Pro is an interesting product. No doubt it’s a high-quality device; it has great specs and the big screen just makes it a great content viewing platform. But for 800$? I certainly wouldn’t spend the money, but for people who can (or just want to) it’s a great purchase, as long as they know why they want it. If you’re just looking for an iPad, the iPad Air 2 is a great choice. But the iPad Pro is the kind of niche device that’s great for the people who have a reason to use it, such as artists, but maybe not as profitable for the company, and certainly not the type of device you expect Apple to release. Still, that may show they are trying to branch out into more product types and categories, which very well may lead to some great products in the future.