Note: The team at SparcIt have been kind enough to create for FFtech a special link to a demo of their product. Please try it out for yourself here: 

Creativity is something that, for as long as humans have put a name to it, we have struggled to define. Creativity is just something that was within everyone to varying degrees, and some were better at displaying and exercising it than others. While I’m sure most people agree that creativity is a key ingredient to success, it isn’t explicitly used as a factor for, say, getting into college or getting a job, despite it’s relevance. Tests such as the SAT and GRE are used to measure future academic success, even though this type of testing smarts may be only a small portion of what makes someone successful. (Besides, these tests are highly debatable indicators of smarts in the first place.)

Unfortunately, creativity is one of the hardest attributes to quantify, while SAT-style skills are easily calibrated and ranked, hence there aren’t any popular tests that do it. As of yet, an easy to grade creativity test is a landmark that hasn’t yet been achieved. This is the niche the startup SparcIt wants to fill.


SparcIt aims to create a series of short, fun online games that aim to accurately quantify your creative ability. You may be suspicious of exactly how SparcIt measures creativity, and that’s reasonable. Creativity is viewed as an intangible, part of who you are. But, even if there is no true way to quantify creativity, SparcIt are creating a way to get a pretty good idea of your relative creative abilities.

The games that SparcIt have you complete aim to test different creative abilities. For instance, LoopIt has you come up with all the possible uses for a certain object. MapIt has you create a word tree, branching off of one starting word into as many related words as you possibly can. ImproveIt has you come up with as many improvements for a certain object as you can, such as a trash can; how could you make it better? The full SparcIt test, which you can take a demo of HERE, can take anywhere from 10 to 25 minutes, depending on how thorough you want to be. In the end, the whole test will end up with giving you 4 “ratings”: fluency, flexibility, originality, and your combined score, the Creativity Quotient. Here is what each of these ratings mean:

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A sample SparcIt scorecard.


Flexibility is an interesting statistic. Basically, the goal of Flexibility is to rate how well you are open to creating totally new ideas – how many different categories your responses are in, as SparcIt defines it.

Flexibility is similar to fluency in that we are working with ideas, but while fluency is about generating as many ideas as possible, Flexibility is about generating ideas that are different from each other. Thinking flexibly is a valuable skill because it allows you to get out of a “thinking rut” in order to come up with a whole new idea.”


Fluency, although partially incorporated above, is the ability to create a wealth of ideas. Coming up with a multitude of ideas is always helpful, as increasing the sheer volume of ideas in general will increase your chance of coming up with a good one. Of course, these ideas have to be at least on topic, otherwise you’re just spouting useless nonsense. So, SparcIt defines Fluency as your number of unique and relevant responses; how good at brainstorming you are.


To put it in technical terms, Originality according to SparcIt is the statistical infrequency of your responses. How well you can think out of the box, a very important skill if you want to create something completely novel.

Creativity Quotient

It’s difficult to do full justice to SparcIt’s system, which as they say is a “Psychometric automated engine designed to measure creative thinking ability.” In essence though, the SparcIt system takes these metrics and combines them into your total Creativity Quotient. The Creativity Quotient is a number out of a possible 1600 (sound familiar?), acting as a standardized test proxy. Think of your Creativity Quotient as a general assessment of how well you can use your creative skill to generate good ideas that may be useful in your education, your career, and your life in general.

No doubt, creativity is something we need to take into account more when applying for things like colleges, jobs, internships, scholarships, and more. The only real way to measure two people’s relative create ability is to quantify it, which is something nobody besides SparcIt have been able to achieve, or even attempt. Of course, SparcIt is still in the early stages of its development, and we can look for this technology to develop further as the product gains wider use.


A sample of some SparcIt games to test your creativity.

Again, to try SparcIt out for yourself, you can go HERE for a free demo.