Nike not only makes clothing and equipment. They have also delved into the industry of fitness devices. This type of devices track how many steps you take, how long you ran and other statistics like that. There are many apps, devices that go in shoes, clip-ons and wristwatches that can do these tasks. Nike+’s new Fuelband will try to make a wristwatch that the world hasn’t seen before. Nike Fuel, Nike’s all around unit of exercise, will be leading this charge.

http://www.youtube.com/watch?v=5gMmzHzQmF0

The wristwatch is different than most watches. For instance, there is no face, making it more of a wristband. There is a button on the side that activates Nike’s clever screen. Lights flash underneath the rubbery surface, which actually are visible through the surface. The customizable scrolling interface is not the fastest, but for someone who only cares about a couple statistics, it’s perfectly fine. On the bottom, a clip has placed so that you can unclip it and plug it into a USB port. That probably wouldn’t be needed though, since it can be Bluetooth connected to your mobile device. The battery is surprisingly long-winded. I have been wearing mine for 1 week now and have been constantly checking it, but it is only a quarter through.

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The Band

Nike Fuel is like a unit of measuring your exercise in a very lax way. If you are really paranoid about knowing what exactly happens when, you probably would want to spend more money on a more expensive watch. I’m not saying that the Fuelband can’t track sessions of different activities, because it can. You can start a session, select your activity, and have it record all the usual statistics. But the difference between Fuelband and other devices is that it is ALWAYS tracking. While you are walking around the house, while you are working, even while you are sleeping if you wear it.

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A Simplified Version Of What’s On The App

Nike’s Fuelband app also adds to the experience. There, you can look at your daily stats, see if you beat your goal, or at least got into the green area of the color scale. You can see interesting statistics, like when you do your most exercising, your best day, and your total Nike Fuel. Trophies are also a big part of Nike’s app. Trophies are basically landmarks, such as “double your daily goal” or ” win 10 hours in 1 day”. They also come with cool animations, which are fun and motivating.

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Some Of The Scroll Options

Nike Fuel is basically a wristband for anyone who is interesting in how much they workout each day with out trying and is satisfied with how much they are, or for someone who just wants to lose weight or something like that. If you keep upping your goal like Fuelband suggests, you can easily use Fuelband for that type of activity. Overall, it is a fun, motivating way to exercise and find out how much you do, just in daily life. That puts them ahead of any other device in that category, and I recommend it to the average Joe, which unfortunately that fit in the US. Hopefully Fuelband, along with the other devices and companies can fix that.