Posts tagged EA
There is no denying that the World Cup is the biggest sporting event of all. After all, football(soccer) is the world’s most loved sport. Sorry all you American football and basketball fans, but the World Cup blows both the Super Bowl and the NCAA Final out of the water by a order of magnitude. And, when the most people are watching, that can only mean one thing: ads. And lots of them. The Super Bowl is known for it’s great ads, but the World Cup once again destroys it’s Americanized equivalent, with better, more viewed and more expensive ads. Many sports companies (and non-sport) make incredibly star-studded ads to increase it’s overall amazement factor. In some it worked, in some it looked like they just added in the stars for the fun of it.
Neymar, Chicharito, Robin Van Persie, Gotze, Jozy Altidore, Schweinsteiger, Fabregas, Suarez, Demarcus Beasley, Sturridge, Rio Ferdinand, Baracry Sanga, Thierry Henry, Cristiano Ronaldo, Rooney, Ibrahimovic, Higuain, Eden Hazard, Pique, David Luiz, Iniesta, Pirlo, Tim Howard, Thibaut Courtois, Thiago Silva, Landon Donovan, Messi, Aguero, Ozil and more are featured in all these ads combined. Even Nicki Minaj, Dr. Dre, Lebron James and Michael Jordan are in some. If you know anything about soccer, you know that every single one of those players I just mentioned are in the top 50 players right now. So this must have cost a fortune. If they spent this big amount of money on one ad, you would think it would be amazing right? Well, some are and some aren’t, so I’ll let you decide. Here are the best of them:
Nike’s Last Game
Out of all the World Cup ads, this one is the best done. The animated short released by Nike depicts what would happen if clones of the best soccer players took the place of the original players because of their consistency. But, lead by the old Ronaldo, the original best 11 players from this world cup take on the clones. They really nailed the players personalities and bodies, creating a fun little short, promoting their new slogan, Risk Everything.
Beats’ The Game Before The Game
The newly acquired company Beats really went all out for this world cup. Their ad, chocked full of world-class players, is mainly featured by Neymar, and his father, who is saying dramatic and inspirational words of encouragement in between shots of the best players on the planet washing their socks and listening to Beats. A little overboard, but I have to say, the whole this is very dramatic.
EA’s Always In The Game
EA went for humor for their ad, and they nailed it. Perfectly. A a promotion for their World Cup version of Fifa 14, they had Landon Donovan, who made headlines for not being picked for the USA world cup squad, winning the world cup on Fifa. That’s funny, by itself, but they topped it off by Landon muttering under his breath, “I’m not going to brazil.” in the classic chant sung by fans. Well played EA, well played.
Nike’s Winner Stays
Another ad by Nike, but this time featuring a bunch of real, top-class players. Well, not at the start. The idea of this ad is that a group if 11 on 11 ametuer players, when they decide that the winner stays, can suddenly turn into players like Neymar and Pique whenever they feel like it. Handy. The camera work in this ad is great, having foreground people walk right in from of the camera so the young player can be switched out by Rooney or Eden Hazard. Very creative, and very well done.
Like usual, McDonald’s made an ad that really had nothing to do with their chain of fast food resturants. Basically, a bunch of people were doing trick shots and fancy juggling in public. Sure, it may be fun and entertaining, but the only way you know it’s for McDonald’s is the big M logo at the end. Sigh.
Adidas’ The Dream
For some reason, Adidas decides that their commerical would be another star studded ad about Messi having an nighmare/dream thing about all the other players and whether he trained hard enough. Again, like Beats’ ad, it may be dramatic, but not a great way to depict the party attitude of the Brazilian stadiums and jumbotron gatherings.
Back in 1994, EA and a couple other game developing companies decided to make a game drawing from the insane popularity of the basketball legend Shaquille O’Neal, commonly known as Shaq. That’s how Shaq-Fu was born, and to be honest, it was a complete flop. Called the worst game ever. By the makers of the game itself. There is even a website out there called Shaqfu.com which is dedicated to collecting and destorying all copies of the original Shaq-Fu and stopping the production of the new one.
That’s right. Shaq-Fu is back. After 20 years since EA’s disastrous release of the game, Big Deez Production decided to team up with Shaq to bring it back. Supposedly, they had gone through many other Shaq themed games, such as Shaqman, O’Neal Of Fortune and Shaq To The Future, but ended up picking Shaq-Fu. This may seem like a bad (or at least misguided) choice, but Shaq and Big Deez seem set on recreating a better game and clearing Shaq’s name in the gaming community. On of their slogans is ” This time we won’t FU it up.”, poking fun at their previous failure.
Shaq-Fu is basically a fighter/beat-em-up type game. It is Shaq against some evil looking enemies, with your health bar at the top right and the enemy’s in the top right. With modern technology (such as 3D characters and better visual effects), if they do it right, the game could actually be good. So far, what they have put out looks cool. I mean look at this. Shaq looks like the Hulk. No wonder he’s funding this. Who, with the money, wouldn’t fund a game about themselves.
Since Shaq is incredibly wealthy, he could easily pay for this game all by himself, with extra money to spare for his custom size 23 shoes, but they want to bring it to the public and show potential investors that they have the public interest. So Big Deez put it on Indiegogo, and I have to admit, they have some pretty sweet “perks”. For instance, for only $150, a motion capture artist will make a custom move based off of a video of yourself performing you move, or you can make a voice over for one of the characters. For 400, Shaq-Fu artists will create you likeness into a Shaq-Fu style character. Some of the rewards are ridiculous, though, like the $35,000 perk where Shaq will DJ your party. And someone payed for it.
The whole game is a big maybe. After the flop of the original game, it might be hard to convince people that this game is much better than it’s predecessor. The goal of Big Deez is “to build a game that would kick ass even without Shaq.” This wouldn’t really work, unless they got another celebrity to fund it, but well just have to wait until the release to see what they do and the quality of the game they create.